About Fresh Moves

Since 2011, we’ve helped hundreds of sellers and Realtor® clients make strategic, confident staging decisions.

Our goals? Stronger listings, less time on the market, and best financial return. 

Instead of stress and second-guessing, we offer simple clarity, compassion, and a hands-on approach.

  • You’ll know exactly what matters most.

  • You’ll spend your energy and money where it counts, and skip what doesn’t.

  • You’ll see how a few right moves can have outsized impact.

End result?

Your property will show better, buyers will respond faster, and you get to feel confident that you did the right things, to protect and maximize your equity.


Every Staging project covers top to bottom, inside and out, and answers questions like:

  • Which subtle details will have a positive impact when buyers see our property for the first time - both live and online?

  • How should we best arrange the furniture to show off the property’s best features?

  • How do we go from personalized and relaxed family living, to dressed up for the market - without losing our own peace in the process?

We’ll be answering these and more.

Minimalist living room with a light sofa, neutral pillows, and a decorative plant in a vase beside it.

Our Philosophy

We believe the best outcomes happen when people feel comfortable, respected, and encouraged.

Our Approach

  • Playful, because homes should feel human

  • Warm and respectful, because selling is personal

  • Collaborative, because this is for your unique family

  • Attentive, because details matter.

We meet people where they are. We roll up our sleeves. We care deeply about doing the right things in the right order — and making the process feel doable, not daunting.

Staged modern living room with tan leather sectional, wood coffee table, and bright natural light from large windows.

Through strong Real Estate Markets or softening ones, we’ve been working with Calgary Homeowners (and the Realtors who love them) to successfully get your properties sold.

With CSP® (Certified Staging Professional) certifications, and years of experience, our recommendations are grounded in proven principles. No hollow trends or guesswork here.

Your home doesn't need to be perfect to sell well

It just needs to show up as its best self.

Meet Our Team

Jessica Hagel Professional Home Stager

Meet Jessa

Founder & CEO

Hello! Thanks for taking a moment to get to know me. I started Fresh Moves in 2011 with a mission to help everyday homeowners preserve their equity from their biggest investment, their homes. This remains my mission today!

A Couple of Fun Facts:

  • James McKevitt Road in SW Calgary is named for my great-great-grandfather. James and his wife Julia Kiely homesteaded in the area in the 1890s.

  • Before Fresh Moves, my fave job was delivering books and off-key singing to kids around the city with the Calgary Public Library StoryVan.

I appreciate great design from any era. Some of my most loved:

  • The carved, curved patina of French Provincial

  • The fine-boned airiness of Midcentury

  • The hefty presence and cushy maximalism of English Country

  • The graceful lines and nature-forward ethos of Japanese style.

I’d love to get to know you better, too.

Personal Assistant and home stager

Meet Georgia

Personal Assistant & Home Stager

Hey, I'm Georgia. I'm glad to meet you.

With a background in merchandising and organizing, a natural eye for aesthetics, and a heart for helping others, I specialize in turning everyday chaos into calm, curated environments. And I’m dedicated to providing a seamless, stress-free experience too. One that honours your home’s history, while preparing for its bright future.

Selling a home is more than just a transaction - it's the end of one chapter and the beginning of another. Based here in Calgary, Alberta, I am proud to help my neighbors navigate the big transitions in their lives. We at Fresh Moves know that inviting someone into your home requires trust. My process is built on clear communication and kindness.

Whether you are preparing for a sale or looking to fall back in love with your space, I’m here to handle the details and ensure every corner is perfectly staged to make a lasting first impression.

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We deeply honour the Original People and Keepers of these Lands and Waters:

The Siksika Nation, Piikani Nation, Kainai Nation, Iethka Stoney Nakoda Nation consisting of the Chiniki, Bearspaw, and GoodStoney Bands, and the People of the Tsuut'ina Nation, as well as the Metis Nations who have made this land

their home for generations upon generations.

We recognize our ongoing responsibilities to participate in Truth and Reconciliation

and the inherent right of all peoples to live free from coercion and violence.

We at Fresh Moves are extremely grateful and aware of the privilege we have to work, play, and co-create

on this land where the Bow and Elbow Rivers meet:

~ Moh'kinstsus ~ Guts'ists'i ~ Wikispa ~ Calgary ~